A local personal branding expert needs a personal branding photography expert!
In what seems like a dream scenario, a local expert in personal branding, Carol Cox recently came to us for a personal branding photography session!
Carol Cox of Speaking Your Brand has made it her business to “help women entrepreneurs and executives like you excavate your stories, define your core message, and create a breakthrough brand and signature talk that grows your business and influence.”
We are sharing some of our favorite images from Carol’s session as we answer some of the frequently asked questions that are asked of this personal branding photographer!
What is a personal branding photographer anyway?
Personal Brand Photography is a specialized type of photography that visually captures your story and projects your brand in an editorial magazine layout style. The goal of personal brand photography is to tell your story while capturing the essence of your brand in an authentic way. Your personal brand images cannot be imitated by anyone else because it stars you!
Personal branding photography is about producing a collection of photographs with personality that communicates your passion, energy and brand story to your audience. Professional branding photography shows that you care about your image and how you are perceived.
Personal branding photography is especially important if you are working with an intangible product, such as a service. With personal branding photos, you are able to show the results your ideas deliver to your clients. You portray the feeling of the results of working with you.
I already have a current and amazing headshot, what’s the difference?
Headshot photography is about producing one or a few images that can be used as a brief introduction. They are great for use across the web and in brochures as a way for the public to identify who you are.
Personal branding photography is more than just having the two typical headshots, one close up and one that includes more of the body! After an intensive planning session, we will produce lots of imagery that is full of personality! This way clients will feel like they can get to know who you are and can connect with you. This is so important because if a client views you as approachable, it means that a client is more likely to want to book your services.
Including imagery like this on your website, in your social media, in your public speaking and blogging will let your viewers, followers, and fans get to know you.
This seems highly specialized, who should really invest in a personal branding photographer?
Moms who are re-entering the workforce and need updated images
A local business who wants unique, editorial magazine style images for advertising
Startup entrepreneurs who want stand out luxury level images for their products and services
Experienced entrepreneurs who have or will be experiencing a major career or industry change
Anyone who wants unique, authentic and beautiful images
Investing in a personal branding photography shoot is a great opportunity to end up with a great variety of portraits and professional looking creative imagery. These will be integral in using as you tie your company’s image to your personal brand.
(As an added bonus with Tamara Knight Photography, you can add anyone to your session day! So you can take this opportunity to update your family’s wall gallery as well!)
Ok, I’m convinced!
At what point do I need to find a personal branding photographer?
A common myth is that a personal branding photographer is for those who have already made it.
First impressions count. Get it right and your potential clients will read what you have to say, get to know you and buy into your brand. Get it right the first time, and you will save the hassle of attempting to rebrand later!
Don’t think you can wait to invest in a personal branding image until after you’ve achieved a certain income! Those who have already achieved success know they did so because they visualized the ending. They brought the clients that helped them build to that level by showing a strong brand.
Investing in a personal branding photography session shows the world your business is making things happen and so will they when they work with you.
So what is it that am I trying to say?
Do your online images communicate a visual story or project your business brand the way you intended?
Does your brand image line up with who you are, and what you represent?
Do you need help visually articulating your story or personal brand?
What is your brand message: do you need support in clarifying and visually communicating your brand?
Are you in a transition from a career, a life change and you want and/or need a new and even bold look that visually communicates where you are going?
If you don’t know the answers to these questions, call Carol!
As soon as you have established the answers to these questions, then call us to bring it to life in a session with Orlando’s premier personal branding photographer!
Professional hair and makeup is always included in the Tamara Knight Photography experience! This look was done by the fantastic Caroline Van Haastert @makeupbycarolinevh | See Caroline’s Portfolio here
Are you ready to step up your marketing game? If you are clear about your marketing and your message, then it is time to spread it to potential clients with a personal branding session!
A photograph is the best present for any occasion – it is a timeless capture of an existing moment.
To book your session please call 650.218.2417 or e-mail firstname.lastname@example.org
View my headshot gallery on my website at www.tamaraknight.com.
The Premier Orlando headshot photographer of the Greater Orlando area, Winter Park, Baldwin Park, Windermere, Kissimmee, Apopka, Oviedo, Lake Mary.